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The books

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth (HBSP 2007)

Beyond the Core: Expand your Market without Abandoning your Roots (HBSP 2004)

Profit from the Core: Growth Strategy in an Era of Turbulence (HBSP 2001)


About the growth trilogy

In 2001, Chris Zook published his best-selling business book, Profit from the Core, (Harvard Business School Press), which found that nine out of 10 companies that had sustained profitable growth for a decade had focused on their core businesses, rather than following a siren's song toward diversification. The book offers an approach to assessing and making the most of core business opportunities. Mr. Zook's sequel, Beyond the Core, (Harvard Business School Press, 2004), examines how companies that have fully exploited their core businesses can systematically and successfully expand beyond into related, or "adjacent" areas. Unstoppable completes the series and examines what to do when your growth formula of the past begins to approach its limits, demanding that your company change its strategic focus and redefine its core.

All three books are based on a growth study begun in 1990 at Bain & Company that involves thousands of companies worldwide. The study's findings have been expanded each year; adopted and applied, in hundreds of successful companies in all types of industries.

Download the Unstoppable fact sheet (PDF)


Unstoppable "live"

Watch a video dialogue with Bain expert and author, Chris Zook as he examines what businesses can do when they reach their natural limits of growth


The author

Chris Zook, a partner at Bain & Company, leads the firm's Global Strategy Practice. During his more than 20 years at Bain, Mr. Zook's work has focused on companies searching for new sources of profitable growth, in a wide range of industries.

Read Chris Zook's media biography


Contact the author

Contact Cheryl Krauss at (646) 562-7863 to request an interview with Chris Zook.

   
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