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During the course of the research for Beyond the Core, Bain & Company profiled more than one hundred companies and spoke with the executives at those companies. Some were studied for highly focused reasons, others, such as the two lists below, were screened more comprehensively as part of the core analytics in the book.

Twenty-five targeted companies

These twenty-five companies were chosen because of their performance and their strategic approaches to adjacencies. They were also selected because they represent a cross-section of industries and geographies. Bain applied the following criteria to the selection:
  • The companies had outgrown their core markets
  • The companies earned the cost of capital in a period of adjacency expansion
  • Revenues exceeded $500 million
  • The companies had experience with adjacency growth
  • Senior executives were accessible for interviews
North America
American Express
American Standard
Best Buy
Biogen
Carters
Centex
Dell
Enterprise Rent-A-Car
Nike
Procter & Gamble
PETsMart
RE/MAX
Staples
UPS
South America
AmBev

Europe
Hilti
Lloyds Bank
STMicroelectronics
Tesco
Tetra Pak
Vodafone
Voith

Asia
Legend
Li & Fung
Olam

Paired comparisons

These company pairs were selected for analysis of the role of adjacency strategies in performance because of various factors:
  • Industry similarity
  • Publicly available data
  • Different performance trajectories over ten-year period
  • Degree of focus (not conglomerates)
  • Clearly different adjacency choices
   
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